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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

B2B Lead Generation School: From First Keyword to Final Conversion

Andrew Crestodina  (Co-founder / CMO, Orbit Media Studios)

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

It's that first moment when your ideal prospect realizes they need help. They're ready to start looking. This is the "zero moment of truth." How to attract them, build their trust and gently guide them to that final thank you page.

Our goal is to attract a steady stream of qualified visitors who need our help. Our goal is marketing qualified leads everyday. After attending this session, you'll know how to:

• How to align keywords (and search intent) with the sitemap
• The one SEO mega-trend that no marketer can easily escape
• A breakdown of page layouts and UX elements
• How content formats support stages of consideration
• A framework for high-converting web content based on 1000+ website redesigns

There are a hundred little factors in lead generation. But some are far more important than others. Each attendee will leave this session with new perspectives and actionable takeaways for a stronger funnel.

Takeaway

• How to align keywords (and search intent) with the sitemap
• The one SEO mega-trend that no marketer can easily escape
• A breakdown of page layouts and UX elements
• How content formats support stages of consideration
• A framework for high-converting web content based on 1000+ website redesigns



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