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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Andrew Crestodina (Co-founder / CMO, Orbit Media Studios)
Location: Room 23
Date: Wednesday, September 14
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
It's that first moment when your ideal prospect realizes they need help. They're ready to start looking. This is the "zero moment of truth." How to attract them, build their trust and gently guide them to that final thank you page.
Our goal is to attract a steady stream of qualified visitors who need our help. Our goal is marketing qualified leads everyday. After attending this session, you'll know how to:
• How to align keywords (and search intent) with the sitemap
• The one SEO mega-trend that no marketer can easily escape
• A breakdown of page layouts and UX elements
• How content formats support stages of consideration
• A framework for high-converting web content based on 1000+ website redesigns
There are a hundred little factors in lead generation. But some are far more important than others. Each attendee will leave this session with new perspectives and actionable takeaways for a stronger funnel.
• How to align keywords (and search intent) with the sitemap
• The one SEO mega-trend that no marketer can easily escape
• A breakdown of page layouts and UX elements
• How content formats support stages of consideration
• A framework for high-converting web content based on 1000+ website redesigns
