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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

B2B: From Earning Attention to Enabling Sales

Andrew Hanelly (Partner, Revmade)

Stephanie Holland (Director of Advertising and Marketing, American Chemical Society)

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

We know content can spark conversations, but can it help revenue-driving efforts? In this session we show you how to take your B2B content marketing from a top-of-funnel relationship-builder into a bottom-of-funnel sales-driver, designed to invest your audience more fully in your solution while moving the sales process along at a faster clip.

Takeaway

  • Shows marketers how to map content to the funnel/sales process and identify moments of relevance where content can help close the deal - or at least move the process along.
  • Demonstrates how B2B marketers can map their content for multiple uses and use cases, using a hub-and-spoke model to account for major and micro moments in the buyer's journey.
  • Maps out how B2B sales teams and marketers can leverage content to work together for mutual success.