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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

B2B: From Earning Attention to Enabling Sales

Andrew Hanelly (Partner, Revmade)

Stephanie Holland (Director of Advertising and Marketing, American Chemical Society)

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

We know content can spark conversations, but can it convert into revenue? In this session we show you how to take your B2B content marketing from a cost center to a revenue-generator that can fully answer the question: “Well, but did it lead to sales?” with a resounding “Yes and here’s how.”


  • Shows marketers how to map the sales process and identify moments of relevance where content can help close the deal - or at least move the process along.
  • Demonstrates how B2B marketers can map their content for multiple uses and use cases, using a hub-and-spoke model to account for major and micro moments in the buyer’s journey.
  • Maps out how B2B sales teams and marketers can truly work together with a single workflow to solve both marketing goals and sales results.
  • Offers unique ideas outside of digital content to leverage the power of your combined sales and marketing team to better connect with and add value to your market.