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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

B2B Content: The B Doesn't Have to Mean "Boring"!

Jonathan Crossfield  (Content Writer & Storyteller, Freelance)

Location: VIRTUAL

Date: Thursday, September 30

Time: 2:00 pm - 2:30 pm

Pass Type: Virtual Pass - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

Every day, people download B2B content because they think the information will be good for them. But that doesn't mean these white papers, reports and so on will actually be read.

Be honest. You've downloaded plenty of content that couldn't hold your attention beyond the first few dry-as-biscuits paragraphs.

You may have even published content that, despite being full of valuable information and expertise, is just deathly dull. It might seem like the sort of content a serious business like yours should be publishing – but, given the choice, would you read it?

This session will prove that no product, industry or topic area is too boring for content marketing. Discover how to turn "should read" into "want to read" and eventually into "did read".


• Understanding why people download B2B white papers, reports, etc. (and why that doesn't mean they'll read them!)

• How to find a more interesting or compelling angle on a potentially boring topic (with examples)

• How humour and creativity can make your information more memorable (and why this isn't "unprofessional")

• How to work with internal experts used to technical or report writing (because you'll still need their brains, right?)