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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Avoiding Tech Debt Without Avoiding Tech

Jonathan Crossfield (Chief Consulting Editor, Chief Content Officer Magazine)

Ed Breault (Chief Marketing Officer, Aprimo)

Carlos Abler (Leader of Content Marketing Strategy, 3M)

Andrew Fingerman (CEO, Libris by PhotoShelter)

Location: Grand Ballroom A

Date: Thursday, September 5

Time: 1:45pm - 2:30pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

We love technology. The innovation in content tech today is astounding. But if you look only to technology as the answer to delivering better audience experiences, you might be heading down the wrong path. While tech should enable the creation of amazing experiences, constantly adjusting to new requirements and processes of seemingly endless tech mandates and purchases often hobbles marketers. This panel of tech experts will help you figure out the best way to get from the sizzle – the promises of technologies – to the steak – a fully implemented and integrated system that delivers on that promise.

Takeaway

You’ll learn:

  • How to balance technology and strategy and people to achieve success
  • How to ensure that you are using technologies to their full potential
  • Why collaboration between marketing, content, and IT teams is critical