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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Avoid Fatal Mistakes: Use Data to Drive Your Website Redesign

Brian Piper  (Director of Content Strategy and Assessment, University of Rochester)

Location: Room 5

Date: Wednesday, September 29

Time: 11:00 am - 11:30 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Before you begin a website re-design, there are key data elements you should research before creating any content or writing any code. This session will show you how to avoid several critical mistakes that many re-designs suffer from, including:
• Investing time and resources into a site that doesn't support strategic initiatives
• Losing large amounts of traffic by removing high performing content
• Missing opportunities to rank on the search engines for high-volume keywords
• And many more…
Any website re-design should follow the step-by-step guide presented in this session to ensure that the proper reports are run, audits are conducted and insights are gathered before making any changes or updates to an existing site. The session will also address key data elements to track after the re-design to show the impact of the project.


Discover what audits to do before a redesign and why
Identify the insights from the data to inform updates
Implement data tracking to assess the impact of the redesign