View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
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Noz Urbina (Omnichannel Content Strategist, Urbina Consulting & OmnichannelX)
Location: VIRTUAL
Date: Thursday, September 30
Time: 11:15 am - 11:45 am
Pass Type: Virtual Pass - Get your pass now!
Track: Content Strategy - Intermediate
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
As digital technology insinuates itself ever deeper into all aspects of our lives, we often come up against a cliché: Creativity and the rules-based world of automation-ready content are at odds. It's rules vs art.
This session calls bull on that premise and talks about how an enterprise can—and why an enterprise must—embrace rules-based content creation, with a twist. Rather than giving up, we'll look at how structure and great creative can work together to support scalable, omnichannel strategies. We'll take lessons from diverse fields and real projects to see how great art often colors within the lines, provided the lines are well drawn.
