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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Authenticity is Not a Tactic: Building Trust in a Post-Pandemic World

Ahava Leibtag  (President, AHA Media Group)

Location: Grand Ballroom A

Date: Thursday, September 30

Time: 2:00pm - 2:30pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Sitecore
Track Sponsor

2020 taught us that authenticity and vulnerability were must-haves in your content marketing mix. In this session, we’ll look at brands who did this well, brands who got it wrong and brands that danced on the fine line. Learn how to build a framework for trustworthy content marketing in your organization, including planning, distribution, working across your company’s siloes and trying some new tactics.



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