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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Authenticity is Not a Tactic: Building trust in a post-pandemic world

Ahava Leibtag  (President, AHA Media Group)

Date: Thursday, September 30

Time: 2:00pm - 2:30pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

2020 taught us that authenticity and vulnerability were must-haves in your content marketing mix. In this session, we’ll look at brands who did this well, brands who got it wrong and brands that danced on the fine line. Learn how to build a framework for trustworthy content marketing in your organization, including planning, distribution, working across your company’s siloes and trying some new tactics.