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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

AUTHENTICITY IS NOT A FORMULA: Why Reaching Your Audience Has to Begin With Forgetting Everything You Know

Lindsay Hotmire  (Message Coach and Copywriter, Lindsay Hotmire Creative, LLC (T.A. Lindsay Hotmire))

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: The Basics

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Authenticity hasn't just become a buzz word for today's brands. It's been turned into a formula. Lindsay Hotmire, message coach and copywriter, invites brand leaders to examine the ways formulas and frameworks can sabotage their brand's authenticity. Working with over 202 brands, coaches and thought leaders since 2016, Lindsay explains why phenomenology (a word with far too many vowels and one you should never say with a mouth full of M & Ms) should be in every marketer's personal toolkit if deep, meaningful and authentic storytelling is the chief aim.

Takeaway

  • The three most critical questions you need to ask (so you can step out of the rut of same-same marketing and show up with a message that is authentic to you and your market)
  • Why you need to give yourself permission to stop trying to keep up with the Joneses (and the one tool that will make it all easier)
  • The two F words that might be sabotaging your brand message: Formulas + Frameworks. Why? Authenticity cannot begin at the doorstep of what everyone else is saying and doing. Showing up authentically means you have to be willing to step beyond loud words and easy-to-implement marketing formulas and frameworks in order to do the deep work of laying aside assumptions and biases



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