Content Marketing World 2020 - Session Viewer

Authenticity hasn't just become a buzz word for today's brands. It's been turned into a formula. Lindsay Hotmire, message coach and copywriter, invites brand leaders to examine the ways formulas and frameworks can sabotage their brand's authenticity. Working with over 202 brands, coaches and thought leaders since 2016, Lindsay explains why phenomenology (a word with far too many vowels and one you should never say with a mouth full of M&Ms) should be in every marketer's personal toolkit if deep, meaningful and authentic storytelling is the chief aim.

Takeaway

• The three most critical questions you need to ask (so you can step out of the rut of same-same marketing and show up with a message that is authentic to you and your market)
• Why you need to give yourself permission to stop trying to keep up with the Joneses (and the one tool that will make it all easier)
• The two F words that might be sabotaging your brand message: Formulas + Frameworks. Why? Authenticity cannot begin at the doorstep of what everyone else is saying and doing. Showing up authentically means you have to be willing to step beyond loud words and easy-to-implement marketing formulas and frameworks in order to do the deep work of laying aside assumptions and biases