Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Lindsay Hotmire (Message Coach and Copywriter, Lindsay Hotmire Creative, LLC (T.A. Lindsay Hotmire))
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: The Basics
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Authenticity hasn't just become a buzz word for today's brands. It's been turned into a formula. Lindsay Hotmire, message coach and copywriter, invites brand leaders to examine the ways formulas and frameworks can sabotage their brand's authenticity. Working with over 202 brands, coaches and thought leaders since 2016, Lindsay explains why phenomenology (a word with far too many vowels and one you should never say with a mouth full of M&Ms) should be in every marketer's personal toolkit if deep, meaningful and authentic storytelling is the chief aim.