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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Audio Marketing: Engage Global Audiences with Voice and Sound

Jessica Kessler  (Senior Director, Content Marketing, Audible)

Location: Room 4

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Vault Recording: TBD

Sitecore
Track Sponsor

Audio is one of the most powerful ways to connect with customers. Whether developing new audiences or nurturing existing cohorts, audio marketing can take global and local campaign strategies to a new level. In this session, Jess Kessler, Sr. Director of Content Marketing for Audible, will explore igniting emotion and creating connections through voice and sound. Ideas and tactics will be shared, with a focus on geography, budget, and customer position within the marketing funnel.

Takeaway

  • Global audio marketing trends
  • Tactical examples of audio marketing assets that can be created across different levels of budget
  • Audio asset effectiveness on awareness, consideration, and purchase/loyalty



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