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Jennifer Hovelsrud (Staff VP, Enterprise Content Marketing, Anthem, Inc.)
James Mastro (Director, Enterprise Content Marketing, Omnichannel Marketing, Anthem, Inc.)
Location: Room 1
Date: Wednesday, September 29
Time: 11:00am - 11:30am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
More is expected of our organizations today. As we shift from advertisers to publishers, moving from product-focused efforts to advocates, activists, and thought leaders, there is a need to expand our depth of brand strategy.
In this session, we’ll talk to you about our journey at Anthem, Inc., and the brand strategy work we are doing to build the scaffolding that is required to effectively execute content and experiences – which ultimately, will provide value to audiences that are expecting more from brands and companies.
Anthem, Inc. largest licensee of Blue Cross Blue Shield health plans, is a leading health benefits company dedicated to improving lives and communities and making healthcare simpler. Through its affiliated companies, Anthem serves more than 78 million people, with approximately 43 million within its family of health plans. We aim to be the most innovative, valuable, and inclusive partner.
One in eight Americans receives coverage for their medical care through Anthem's affiliated plans. We offer a broad range of medical and specialty products.