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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Asking the Right Questions: How to Use Original Research for Valuable Content That Drives Business Results

Morgan Molnar (Senior Product Marketing Manager, SurveyMonkey)

Andy Crestodina (Principal, Strategic Director, Orbit Media)

Michele Linn (Head of Strategy, Mantis Research)

Colette Des Georges (Content Strategist, SurveyMonkey)

Location: Grand Ballroom A

Date: Wednesday, September 4

Time: 12:25pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


82% of people would rather read a story based on data than the writer’s opinion.

Survey research can help you make a splash in the media. It can lend you credibility. It can position you as a leader in your market. And it drives real business results.

Content that includes new research is a unique, valuable asset you can gift to your readers. But not all research is created equal. How do you find the right questions to ask? How do you uncover the stories in your data? How do you get it in front of the right eyes?

This interactive panel will discuss different ways to use original research in your content, tactics for uncovering the most powerful narratives, and how to embed research into your broader content strategy.