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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Date: Wednesday, September 29
Time: 11:00 am - 11:30 am
Pass Type: Virtual Pass - Get your pass now!
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
It's 2021 but too much of today's content could have been created in 1970. Every content team needs a smart strategy for digital content—not just blog posts and PDF ebooks.
Content that's immersive, interactive and engaging. Content that's alive. Most importantly, content that's "instrumented and sessionized" so you can watch people consume it and turn that insight into way better marketing.
In this session, you'll learn why top-notch developers are critical to any modern content program, how to find them, brief them and work with them to make insanely great content programs. And what that looks like. Lots of B2B examples but relevant for B2C too.
• Why truly digital content is so important, why it's different and where it fits in your content strategy.
• How to work with devs to get the best work (and have fun doing it).
• Why live content 'sessions' are WAY better for analytics and insights than static content.
• What good looks like: a tour of digital content in both B2B, B2C and beyond marketing.