Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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An Introduction To Defining a Differentiated Brand Voice (And How AI Can Help)

Erika Heald  (Founder and Chief Content Officer, Erika Heald Marketing Consulting)

Location: Room 28BC

Date: Tuesday, October 22

Time: 2:10 pm - 2:50 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Vault Recording: TBD

Audience Level: Beginner

No matter how great a tool it has the potential to be, generative AI tools need to understand your unique brand identity and voice to help move your content marketing forward. Otherwise, it'll add to the ocean of bland content that nobody wants to read.

This session will explain how to lay the content marketing foundation for AI, starting with documented taxonomy, structured templates, style guides, and a well-defined brand voice. Attendees will learn how to create each of these foundational elements so they can use AI effectively and enforce governance as they scale their creation—resulting in more authentic content that delivers on your brand needs.

Takeaway

  • How to build a solid foundation for AI implementation.
  • Best practices for creating a well-defined brand voice, documented taxonomy, and structured templates.
  • Practical and meaningful ways to infuse AI into your content creation.
  • Strategies to refine your existing taxonomy system.
  • Why you need a well-documented style guide to preserve your unique brand voice while scaling content production with AI.