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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

An Empathetic Revolution: Content, Communication, and Digital Active Listening

Jacqueline Baxter  (Senior Digital Strategy Consultant, Sitecore)

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Virtual Pass - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Understanding what customers need in the moment is more key to customer experience than ever before. The next few years will provide unique opportunities to deepen relationships and build incredible experiences; approaching those opportunities with empathy, honesty, and sincerity is vital. There's never been a better time to evaluate how we communicate, how we listen, and how we craft content and experiences that help us build trust with our audience. From brand values to data privacy, we'll explore specific opportunities brands have to reshape their content strategy and redefine customer experience.

Takeaway

  • Effectively and authentically incorporate brand values into content
  • Using content and honesty to build trust and relationships with the target audience
  • Learn from and incorporate visitor feedback using empathy and digital active listening



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