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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

An Empathetic Revolution: Content, Communication, and Digital Active Listening

Jacqueline Baxter  (Senior Digital Strategy Consultant, Sitecore)

Location: VIRTUAL

Date: Wednesday, September 29

Time: 11:00 am - 11:30 am

Pass Type: Virtual Pass - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

Understanding what customers need in the moment is more key to customer experience than ever before. The next few years will provide unique opportunities to deepen relationships and build incredible experiences; approaching those opportunities with empathy, honesty, and sincerity is vital. There's never been a better time to evaluate how we communicate, how we listen, and how we craft content and experiences that help us build trust with our audience. From brand values to data privacy, we'll explore specific opportunities brands have to reshape their content strategy and redefine customer experience.


  • Effectively and authentically incorporate brand values into content
  • Using content and honesty to build trust and relationships with the target audience
  • Learn from and incorporate visitor feedback using empathy and digital active listening