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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

America's Pastime: Making PR and Marketing Teams Play Nicely Since 2020

Mariah Obiedzinski  (Sr. Director, Content Marketing, Stamats)

Marcia Francis  (Digital Content Strategy Manager, The University of Kansas Health System)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Hitting content homeruns takes all-star players – but successful teams play nicely and communicate on both sides of the field.
The same goes between PR/Communications and Marketing. While in many organizations the teams feel like foes, they're all on the same team. Join Marcia Francis from The University of Kansas Health and Mariah Obiedzinski from Stamats for real-world strategies to play nicely at America's favorite content pastime: getting Marketing and PR/Comms to jive.


  • Case studies from education, healthcare, and B2B
  • Who's on First? Roles – Confusion and Clarity
  • Strategy basics to create actionable plans your team will embrace
  • Agile marketing techniques for digital and traditional channels