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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

America's Pastime: Making PR and Marketing Teams Play Nicely Since 2020

Mariah Obiedzinski  (Sr. Director, Content Marketing, Stamats)

Marcia Francis  (Digital Content Strategy Manager, The University of Kansas Health System)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Hitting content homeruns takes all-star players – but successful teams play nicely and communicate on both sides of the field.
The same goes between PR/Communications and Marketing. While in many organizations the teams feel like foes, they're all on the same team. Join Marcia Francis from The University of Kansas Health and Mariah Obiedzinski from Stamats for real-world strategies to play nicely at America's favorite content pastime: getting Marketing and PR/Comms to jive.


  • Case studies from education, healthcare, and B2B
  • Who's on First? Roles – Confusion and Clarity
  • Strategy basics to create actionable plans your team will embrace
  • Agile marketing techniques for digital and traditional channels