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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

America's Pastime: Making PR and Marketing Teams Play Nicely Since 2020

Mariah Obiedzinski  (Sr. Director, Content Marketing, Stamats)

Marcia Francis  (Digital Content Strategy Manager, The University of Kansas Health System)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Hitting content homeruns takes all-star players – but successful teams play nicely and communicate on both sides of the field.
The same goes between PR/Communications and Marketing. While in many organizations the teams feel like foes, they're all on the same team. Join Marcia Francis from The University of Kansas Health and Mariah Obiedzinski from Stamats for real-world strategies to play nicely at America's favorite content pastime: getting Marketing and PR/Comms to jive.


  • Case studies from education, healthcare, and B2B
  • Who's on First? Roles – Confusion and Clarity
  • Strategy basics to create actionable plans your team will embrace
  • Agile marketing techniques for digital and traditional channels