Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Mariah Obiedzinski (Sr. Director, Content Marketing, Stamats)
Marcia Francis (Digital Content Strategy Manager, The University of Kansas Health System)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Hitting content homeruns takes all-star players – but successful teams play nicely and communicate on both sides of the field.
The same goes between PR/Communications and Marketing. While in many organizations the teams feel like foes, they're all on the same team. Join Marcia Francis from The University of Kansas Health and Mariah Obiedzinski from Stamats for real-world strategies to play nicely at America's favorite content pastime: getting Marketing and PR/Comms to jive.
