Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Aligning B2B marketing and finance c-level leadership for efficiency and revenue growth

Thad Kahlow  (CEO, BOL Agency)

Location: Room 28BC

Date: Wednesday, October 23

Time: 11:00 am - 11:40 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Measurement & ROI

Vault Recording: TBD

Audience Level: Intermediate

At a time when B2B leaders are experiencing growth challenges, marketing and finance functions must work together for efficiency and revenue growth.

Takeaway

  • Building a relationship and consistent communication between marketing and finance is essential.
  • Marketers who know their numbers and understand what finance needs to know are invaluable.
  • Finding efficiencies for contributing to growth will help you make the most of your resources and will give finance the confidence to back you up.