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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

AI & The Future of Writing: It's Not What You Think

Allen Plummer  (Head of Editorial and Creative Production, Vanguard)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

AI-created content is already here, and it's growing. But should writers and content creators be scared? Not if they learn how to evolve. Understand why the future of writing is not going to be crafted by machines, but by writers who understand the importance of tone and voice. Learn what you can do to be at the forefront of this evolution.


  • AI-created copy such as box scores, etc. are just the start
  • Machine learning and AI are simply advanced listening via the web - and listening is key to writing human, impactful copy
  • With the growth of machine learning, digital content will soon rely heavily on CaaS (content as a service), which means more opportunities for customized tone and voice to match individual users' needs and situations
  • Writers in this new landscape will become adept at not only understanding audiences but altering tone and voice for those groups - even when the content message is the same