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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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AI is for Analysis and Insights: Using Three AI Analytic Models

Val Swisher  (CEO, Content Rules, Inc.)

Location: VIRTUAL

Date: Wednesday, September 29

Time: 11:00 am - 11:30 am

Pass Type: Virtual Pass - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

AI is changing the landscape of how we collect, analyze, and make decisions based on analytics. In this session, Val will decipher the complexity of three types of analytics: descriptive, predictive, and prescriptive. You'll see examples of each type and learn when to employ each type. In addition, this session will cover algorithmic bias: what it is and how to avoid it.


At the end of this session, you'll will:

  • Understand the differences between descriptive, predictive, and prescriptive analytics
  • Know when to use each analytic method
  • Learn about algorithmic bias and how to avoid it