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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

AI is for Analysis and Insights: Using Three AI Analytic Models

Val Swisher  (CEO, Content Rules, Inc.)

Pass Type: Virtual Pass - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

AI is changing the landscape of how we collect, analyze, and make decisions based on analytics. In this session, Val will decipher the complexity of three types of analytics: descriptive, predictive, and prescriptive. You'll see examples of each type and learn when to employ each type. In addition, this session will cover algorithmic bias: what it is and how to avoid it.


At the end of this session, you'll will:

  • Understand the differences between descriptive, predictive, and prescriptive analytics
  • Know when to use each analytic method
  • Learn about algorithmic bias and how to avoid it