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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns

Chris Penn (Co-Founder, Trust Insights)

Date: Tuesday, September 3

Time: 1:00pm - 4:00pm

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Discover the latest trends in artificial intelligence and think about their concrete application in your organization; explore the journey to becoming an AI-enhanced enterprise; and walk through specific use cases, case studies, and proven processes you can implement today.

Takeaway

This workshop will cover tactics for those who are beyond artificial intelligence and machine learning 101. You'll learn:

  • The journey to AI
    • Data
    • Analytics
    • Insights
    • Process automation
    • Data science
    • Machine learning
  • Prerequisites for AI
    • Governance
    • Process management
    • Data
    • Staffing
    • Technologies
  • Specific Applications of AI
    • Content marketing - creation, distribution, activation, and measurement
    • SEO
    • Social media
    • Lead targeting
    • Predictive analytics
    • Conversion analytics
    • Data intelligence