Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 4:00pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Chris Penn (Chief Data Scientist, Trust Insights)
Date: Monday, October 12
Time: 10:00am - 11:00am
Pass Type: All Access Virtual, Virtual Plus - Get your pass now!
Session Type: Workshop
Vault Recording: TBD
In this hands-on workshop, attendees will learn what AI is, why it matters to content marketing, and get hands-on experience applying common AI tools to their existing content for SEO and content marketing purposes. No technical/coding skills are required, but fluency with basic digital marketing technologies is required (such as being able to log in and use Google Analytics, use a text editor, etc.) This workshop will place an emphasis on practical application, so attendees should have existing samples of content to work with, such as blog posts, images, etc.