Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

AI Demystified: Practical Steps to Empower Your Team Today

Emily Triplett Lentz  (Senior Manager, Content & Brand, Calendly)

Lane Scott Jones  (Director of Content Marketing, Zapier)

Location: Room 29AB

Date: Wednesday, October 23

Time: 11:50 am - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Intermediate

Recent research shows that while almost everyone is curious about AI, most people still haven't tried it. While we know we need to figure it out and get our teams onboard, we're daunted by what we don't know, a sea of conflicting information, and the seeming limitlessness of possibilities. In this session, content marketing leaders from Calendly and Zapier guide you through effective methods to quickly integrate AI into your strategy. They'll show you how to demystify AI for your team, ignite their enthusiasm, and adopt concrete strategies to harness AI's potential in your operations immediately.


  • Blueprint for an Internal AI Summit: Gain the know-how to organize an impactful AI summit within your organization, tailored even for those without deep AI expertise
  • Team Alignment on AI Initiatives: Learn strategies to unite your team — including the skeptics — around selected AI implementations for hands-on experimentation
  • Using AI to Enhance (Not Replace) Your Content Team's Expertise: AI can't replace writers, but it can enable them by removing grunt work — like SEO research, outlines, and even first-round editing — so they can focus on the most strategic work.
  • Jumpstarting Your AI Journey: Access a curated list of resources, tools, and practical advice to kickstart your team's exploration into AI, setting the foundation for immediate application in your business