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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Ahead of the Trends: Tapping Emerging Forms of Content to Freshen Your Content Mix and Captivate Your Customers

Kelly Johnson  (Senior Director of Content Strategy,

Amy Higgins  (Senior Director, Content Strategy, Twilio)

Jessica Bergmann  (VP, Content Strategy & Customer Marketing, Salesforce)

Nisha Menezes  (Principal Content Strategist, Atlassian)

Julie Hochheiser Ilkovich  (Managing Partner & President, Editorial Operations, Masthead Media Company)

Location: Grand Ballroom B

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You’ve spent years investing in the power and potential of content marketing—and it’s been paying off in measurable returns. But as audiences become more sophisticated and the demand for their attention increasingly fierce, how do you leverage new content mediums and opportunities to keep those potential customers coming back for more? As you look to push the envelope, learn from this panel of top women in content. They’ll share how they’ve pioneered new approaches to content creation and delivery—and how you can test, learn, and level-up for 2023.


  • Why a content hub/blog is still critical for a brand—but you need to expand into other content areas to reach your goals
  • Other areas where content is becoming increasingly important for brands and audiences
  • A look at newer mediums and opportunities
  • Goals for your “experimental” content -- it's not all about conversions (at least not yet)