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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Ahead of the Trends: Tapping Emerging Forms of Content to Freshen Your Content Mix and Captivate Your Customers

Kelly Johnson  (Senior Director of Content Strategy, Lever.co)

Amy Higgins  (Senior Director, Content Strategy, Twilio)

Jessica Bergmann  (VP, Content Strategy & Customer Marketing, Salesforce)

Alison Jarris  (Global Demand Content Marketing Lead, Google Cloud, Google)

Nisha Menezes  (Principal Content Strategist, Atlassian)

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You’ve spent years investing in the power and potential of content marketing—and it’s been paying off in measurable returns. But as audiences become more sophisticated and the demand for their attention increasingly fierce, how do you leverage new content mediums and opportunities to keep those potential customers coming back for more? As you look to push the envelope, learn from this panel of top women in content. They’ll share how they’ve pioneered new approaches to content creation and delivery—and how you can test, learn, and level-up for 2023.

Takeaway

  • Why a content hub/blog is still critical for a brand—but you need to expand into other content areas to reach your goals
  • Other areas where content is becoming increasingly important for brands and audiences
  • A look at newer mediums and opportunities
  • Goals for your “experimental” content -- it's not all about conversions (at least not yet)



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