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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies

Drew McLellan (Ad Agency Owner & Consultant, Agency Management Institute)

Susan Baier (President, Audience Audit, Inc.)

Location: Room 5

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

2019 will be the sixth year for The Agency Edge, the groundbreaking quantitative research series specifically for agencies.

For the first time, the research will include international respondents, allowing session attendees to see how clients around the world feel about the many decisions impacting agencies seeking their business.

We’ll answer agencies’ most common questions:

  • What are clients looking for when they hire an agency? Does this differ between U.S. clients and those outside the U.S.?
  • What kind of role do they expect their agencies to play? Advisor? Collaborator? Executor? How has this changed in the last five years?
  • What makes clients consider working with agencies outside their own geography? What opportunities exist for agencies seeking work outside their market?
  • What do clients expect from agency owners when it comes to involvement in their account?

This is a session every agency owner, and new business development and account service professional should attend. We promise you’ll leave with a different perspective on how clients see the industry and how you can break through the clutter to win their business.