Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Advanced LinkedIn Ads: Double Your ROI in 3 Simple Steps

AJ Wilcox  (Founder,

Location: Room 31C

Date: Wednesday, October 23

Time: 2:10 pm - 2:50 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Advanced

LinkedIn Ads gets you access to your most valuable audience, at scale, but the high costs can be an issue keeping B2B marketers from getting the ROI they want.

In this session, AJ Wilcox will show you the advanced tips/tricks/strategies to building better pipeline at half the cost, enabling you to double your ROI. You'll also learn the the pitfalls that are sucking your performance dry, as well as benchmarks for ad performance to ensure you're staying ahead of your competition.


  • The optimal bidding model to get the cheapest traffic for each ad format
  • Bulletproof ABM targeting that you can set up today
  • Optimal account setup for easier reporting, management, and AB-testing