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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Advanced Content Marketing With the Google Marketing Platform

Charles Farina (Director of Analytics, Analytics Pros)

Location: MarketMuse Stage

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

The Google Marketing Platform (GMP) offers content marketers a powerful set of free tools (Google Optimize, Google Analytics, Data Studio, Google Tag Manager, Google Surveys) that can power advanced content marketing. We will cover advanced use cases around personalization, analytics, testing, pathing, qualitative insights, and more. This session will be full of actionable take aways.

Takeaway

  • Learn how you could/should be leveraging the free tools in the Google Marketing Platform
  • Quick-start your content personalization and testing
  • Learn about advanced pathing and audience segmentation
  • Consider content and audience activation strategies