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Ad-vanced AI: Measuring Up to the Future

Suraj Rajdev  (Head of Data, Measurement, & Analytics, Google)

Location: Expo Hall Stage

Date: Tuesday, September 16

Time: 2:05 pm - 2:40 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: MADS Program

Session Type: Session

Track: Marketing Analytics & Data Science (MADS)

Vault Recording: TBD

Audience Level: Intermediate

In this session, we'll take a deep look in how to re-think ads measurement in an AI driven world.

Takeaway

  • High-level overview of how AI continues to evolve in our space
  • How AI is impacting measurement & analytics around media / marketing
  • Tangible actions for making smarter, faster, data-driven decisions leveraging AI