Scheduler 2025

Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Activating Growth with Journey Analytics: Case Studies

Ling Cui  (Head of Marketing Analytics, Research and Technology, MassMutual)

Lin Yuan  (Head of Journey Analytics & Data Foundation, MassMutual)

Location: Expo Hall Stage

Date: Tuesday, September 16

Time: 2:55 pm - 3:30 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: MADS Program

Session Type: Session

Track: Marketing Analytics & Data Science (MADS)

Vault Recording: TBD

Audience Level: Intermediate

We are so excited to come back to MADS this year and share our next phase of Journey Analytics activation. In this session you will hear about how journey analytics capabilities can help drive customer experience and growth for B2B2C companies, and case studies on how MassMutual has leveraged Journey Analytics to discover and optimize both the consumer and advisor experiences. We will also peek under the hood of Journey Analytics data infrastructure and its critical role to enable business success.

Takeaway

  • Journey Analytics and its unique value
  • The role of Journey Analytics in enabling business success
  • Journey Analytics case studies and learnings