Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Drew McLellan (Ad Agency Owner & Consultant, Agency Management Institute)
Susan Baier (President, Audience Audit, Inc.)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Agency Strategies
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
In 2020, agencies will see unprecedented levels of disruption in their business operations due to the impact of COVID-19.
How agency clients have been impacted by the crisis will already be evident by CMWorld — but how do clients anticipate handling their marketing needs over the long haul given the changes they may have made during the worst days?
This year’s study will examine the changes that 1,000 agency clients in the US have already made, those they anticipate making and their attitudes about long-term resources, marketing spending, strategies, tactics -- and agency partners.
This session will provide new, statistically reliable data about agency clients and the actions they’re taking, as well as practical advice for agencies working on their own plans for 2021 and beyond.
