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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Achieving Agency Success Beyond 2020 -- How 1,000 Agency Clients Plan to Move Forward with Marketing After COVID-19

Drew McLellan  (Ad Agency Owner & Consultant, Agency Management Institute)

Susan Baier  (President, Audience Audit, Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In 2020, agencies will see unprecedented levels of disruption in their business operations due to the impact of COVID-19.

How agency clients have been impacted by the crisis will already be evident by CMWorld — but how do clients anticipate handling their marketing needs over the long haul given the changes they may have made during the worst days?

This year’s study will examine the changes that 1,000 agency clients in the US have already made, those they anticipate making and their attitudes about long-term resources, marketing spending, strategies, tactics -- and agency partners.

This session will provide new, statistically reliable data about agency clients and the actions they’re taking, as well as practical advice for agencies working on their own plans for 2021 and beyond.