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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Accessibility Is Everyone's Job — Marketing Included

Meryl Evans  (Digital Marketing Professional, meryl.net, Equal Entry, ProResource and Diamond)

Pass Type: Virtual Pass - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Digital accessibility isn't just the responsibility of the design and production team. It's everyone's job.

WebAIM Million says out of one million sites it evaluated, 98.1% of home pages had detectable accessibility problems.

Inaccessible content affects more than those living with a disability. For instance, when it comes to captioning videos, most people think it's for the Deaf and hard of hearing. But it turns out a lot of people with typical hearing use it.

Besides, anyone can suddenly find themselves needing accessibility. And we all have one thing in common. We're getting older.

Social media networks are slowly integrating more accessible features.

Creating accessible content on websites and social media is easier than you think. It's a matter of knowing what to do. This will show you what to do.

Takeaway

  • Why accessibility matters in content
  • How to optimize content for accessibility
  • How to ensure images, video, and audio are accessible
  • How all this helps search engine optimization (SEO)



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