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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Accelerating the Buyer Journey with Bingeable Experiences

Randy Frisch  (CMO, Co-Founder, Best-selling Author , Uberflip)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that make it easy for prospects to binge content. Join Randy and discover first hand how to create content experiences that fuel your demand generation programs such as email nurtures, paid ads, and event campaigns to accelerate the buyer journey and shorten sales cycles.


  • Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences at scale.
  • Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies.
  • Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints.