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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Accelerating the Buyer Journey with Bingeable Experiences

Randy Frisch  (CMO, Co-Founder, Best-selling Author , Uberflip)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that make it easy for prospects to binge content. Join Randy and discover first hand how to create content experiences that fuel your demand generation programs such as email nurtures, paid ads, and event campaigns to accelerate the buyer journey and shorten sales cycles.

Takeaway

  • Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences at scale.
  • Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies.
  • Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints.



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