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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Accelerating the Buyer Journey with Bingeable Experiences

Randy Frisch  (CMO, Co-Founder, Best-selling Author , Uberflip)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that make it easy for prospects to binge content. Join Randy and discover first hand how to create content experiences that fuel your demand generation programs such as email nurtures, paid ads, and event campaigns to accelerate the buyer journey and shorten sales cycles.

Takeaway

  • Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences at scale.
  • Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies.
  • Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints.



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