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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.
Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!
Tom Llewellyn (Director of Brand and Content Marketing, Russell Investments)
Date: Wednesday, September 29
Time: 11:00am - 11:30am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Your resources are stretched. Your content marketing team is smaller than your ambitions for it. You want to do more, but your team canâ€™t do it all. So how do you get the rest of your organization to pitch in? How do you transform your org into one that not only values great content, but helps you create it? In this session, youâ€™ll hear the real-world story of how we tapped into the intellectual curiosity at Russell Investments. Youâ€™ll find out how high-level subject matter experts are now not only excited to contribute content, but are evangelizing our content culture to others. And youâ€™ll see the proof of how this effort has helped Russell rank above 800-pound-gorilla competitors and win best-in-class content rankings and awards.