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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

ABCs of culture-building: Creating a content culture that expands your resources and results

Tom Llewellyn  (Director of Brand and Content Marketing, Russell Investments)

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Your resources are stretched. Your content marketing team is smaller than your ambitions for it. You want to do more, but your team can’t do it all. So how do you get the rest of your organization to pitch in? How do you transform your org into one that not only values great content, but helps you create it? In this session, you’ll hear the real-world story of how we tapped into the intellectual curiosity at Russell Investments. You’ll find out how high-level subject matter experts are now not only excited to contribute content, but are evangelizing our content culture to others. And you’ll see the proof of how this effort has helped Russell rank above 800-pound-gorilla competitors and win best-in-class content rankings and awards.


  • You’ll learn how to identify your best subject matter experts to work with—and the ones to avoid.
  • You’ll get practical tips on how to reward your thought leaders, so they keep contributing—with zero hard-dollar costs.
  • You’ll see how to create a content culture that drives measurable business impact and creates a flywheel effect of ongoing success.