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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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A Whole New World - Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages.

Viveka von Rosen (Chief Visibility Officer, Vengreso)

Location: Room 25

Date: Thursday, September 5

Time: 1:45pm - 2:30pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

According to LinkedIn's e-book "The Sophisticated Marketer's Guide to LinkedIn", LinkedIn is the No. 1 social network for driving traffic to corporate websites and LinkedIn members are 50% more likely to engage with a company they engage with on LinkedIn. And, according to the Content Marketing Institute, LinkedIn is the only platform that the majority of B2B marketers consider to be effective.

This means you must have a company page that business people can find, engage with, and trust. This session will cover all you need to do to make this happen.

Takeaway

• Creating a visually stimulating page
• The best types of content for your page
• Content sharing and content curation strategies to engage your audience
• Employee advocacy and how to build your visibility
• Increasing followers with sponsored content