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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Randy Frisch (Chief Evangelist, President & Co-Founder, Uberflip)
Location: Room 23
Date: Wednesday, September 14
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
In this session best-selling marketing author, Randy Frisch, will share a proven model for how to guide customers through the buyer journey. This session sandwiches the role of content around the various strategies we need to deploy any GTM strategy. Whether you subscribe to Inbound, Demand Generation, ABM or a mix of Sales & Customer Engagement you are always responsible in marketing and sales to create a compelling go-to-market plan.
