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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

A Simple Framework for GTM Excellence

Randy Frisch  (Chief Evangelist, President & Co-Founder, Uberflip)

Location: Room 23

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In this session best-selling marketing author, Randy Frisch, will share a proven model for how to guide customers through the buyer journey. This session sandwiches the role of content around the various strategies we need to deploy any GTM strategy. Whether you subscribe to Inbound, Demand Generation, ABM or a mix of Sales & Customer Engagement you are always responsible in marketing and sales to create a compelling go-to-market plan.