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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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A Masterclass on Creating & Publishing Authority-Building SEO Blogs

Julia McCoy (CEO, Express Writers)

Jason Schemmel (Owner, GSDChat)

Location: Room 24

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Are you creating content that's simply adding to the noise? How would you like to publish content that brings real, industry-leading growth? Search-optimized blogging is the force behind many profitable industry leaders today. Traffic, leads, sales, and industry authority can all be earned through publishing consistent, powerful, organic SEO content. But how do you do it? There's no hack here - it's a lot of work.

In this session, speakers Julia McCoy and Jason Schemmel will be co-present a value-packed session teaching the why and how of strategic, search-optimized, inbound content. Find out how the "not-so-sexy" side of content could end up being your most profitable side!


  • Three stories of SEO content in action (bringing leads, sales and bottom-line growth for brands today)
  • See the difference between valuable content vs. "sexy" content -- and learn why valuable SEO content equals bottom-line growth
  • Learn how to do keyword research and the top tools needed to build SEO content
  • Learn what SEO content looks like (anatomy of a high-ranking SEO blog) & where to publish
  • Recognize content KPIs that represent real growth in leads and potential sales
  • Get a roadmap for earning executive buy-in and approval for SEO content publishing