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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 4:00pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

A Deep Dive on Visual Thinking: Why Our Brains Love to Binge-Watch and How You Can Take Advantage

Stacy Adams  (Head of Marketing, Vyond)

Date: Tuesday, October 13

Time: 4:00pm - 4:30pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Consumer tastes for instant gratification in entertainment are bleeding over into our professional lives. Marketers are paying attention to how stories told through streaming services like Netflix engage and enthrall audiences. Employing the same tactics that encourage binge-watching can definitely move the needle for content marketers. Just because you're selling a product or service as opposed to pure entertainment doesn't mean you have to ignore what makes entertaining content successful. How can you replicate this success in your video content? Create by capitalizing on human nature and how we see the world. Visual thinking allows our brains to process information in a non-linear way. It's particularly useful when communicating complex information, but it also helps people understand the nuances of an idea, from the big picture down to the details. Video is a uniquely-suited medium to take full advantage of visual thinking. By understanding the principles of visual thinking and how they translate into content creation, you can deliver binge-worthy videos that keep your audience coming back for more.

Takeaway

  • The principles behind visual thinking and how they apply to video content creation
  • Why serialized entertainment content works and how to duplicate that success
  • How to use storytelling tropes like cliffhangers, character development, and hero's journey in your marketing videos



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