Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

A 3D Framework for Orchestrating Content that Works

Carmen Hill  (Principal Strategist & Writer, Chill Content)

Location: Room 29AB

Date: Tuesday, October 22

Time: 2:45 pm - 3:25 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Orchestration

Vault Recording: TBD

Audience Level: Intermediate

The CEO wants a byline in Forbes. Your CMO wants a whitepaper, a webinar and a dozen blog posts. And the sales team just wants “more collateral.” Meanwhile, your customers and prospects don’t really notice or care what you do. Creating the right content for your audience is a perennial pain point for B2B marketers. But why? Often it’s because we focus too much on form and not enough on function. In this session, you’ll discover a strategic framework for telling a coherent, memorable story while delivering relevant, valuable content that supports different business and audience needs.

Takeaway

  • Tap into audience research and insights to inform your content strategy
  • Tailor your content to support different information needs and buyer journeys
  • Tune your storytelling to resonate on both an emotional and rational level
  • Transform assets for appropriate use and reuse where they add the most value