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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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7 Content Habits to Build Customer Loyalty

Jacquie Chakirelis (Director of Marketing, Great Lakes Science Center)

Location: Hope Ballroom A-C

Date: Thursday, September 5

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Customer Experience

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

According to B2C Content Marketing 2019 – Benchmarks, Budgets, and Trends from Content Marketing Institute, 81% of B2C marketers surveyed say they're concerned with creating content that builds loyalty with existing clients or customers. The opportunity lies in flipping the switch from a brand-centric point of view to a community-centric perspective. One of the best ways to nurture the growth of a brand that belongs to its community is by elevating user-generated content and interacting with consumers through content experiences. This session will dive in deep to the customer-centric brands like Alo Yoga, Untuckit, and Airbnb to discover how they create and curate content to captivate an audience with real, authentic narratives, and establish a tangible human connection.

Takeaway

  • What to measure when you are focused on content that nurtures relationships and community
  • How to steal a page from the media industry playbook on how to create content benchmarks that build anticipation and participation
  • How to use AI to help brands collect and leverage customer content throughout the buyer journey to increase trust, social proof, and sales