The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Alli Berry (Senior Director of Content Marketing, The Arena Group/TheStreet)
Connie Smart (Content Specialist, Canadian Western Bank)
Location: Expo Hall Stage
Date: Thursday, September 28
Time: 11:05 am - 11:45 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: AI in Marketing
Vault Recording: TBD
Audience Level: Intermediate
Whether you're ready or not, generative AI tools have arrived and are disrupting the digital marketing industry. In this session, you'll learn from a slew of real-world case studies from the financial sector about how you can leverage generative AI tools to build a more effective content marketing strategy. From marketing copywriting to uncovering SEO competitor insights, there are many ways to create efficiencies and scale up your content efforts with the help of AI. You'll also learn AI's limitations and things you should avoid using AI for -- especially if your website falls in Google's Your Money Your Life (YMYL) space.