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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Nancy Harhut (CCO, HBT Marketing)
Location: Room 6
Date: Thursday, September 15
Time: 11:40 am - 12:10 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Writing/Content Development
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Need your content to convince people? Then you need to know what cognitive scientists know. Every day they uncover new information that confirms people don't usually think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy. If you want your content to persuade people, you need to know the words, phrases, and frames that trigger these decision defaults. And you want easy ways to use them. In this example-jammed session, you'll discover the decision-making shortcuts all humans have, and how you can harness them to become a more effective, more persuasive content marketer. Don't risk your content being ignored, overlooked, or forgotten. Gain your competitive advantage by writing to hack people's brains.
Watch a session preview here.
• How to automatically increase the persuasive power of your content
• Why increasing sales requires concrete vs. abstract words
• How to harness the surprising effect of homophones on the human brain
• What one word that gets people nodding "yes" right away
• How to make prices seem small and value look large