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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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5 Creative Ways Content Marketers Can Better Support Their Sales Team

Pam Didner (Author, Effective Sales Enablement)

Location: MarketMuse Stage

Date: Thursday, September 5

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with subject matter experts from business units or product marketing, generates many content pieces and customizes them to satisfy different marketing channels. Sales, in a way, is not necessarily on content marketers' priority list. However, for complex sales or when selling technology, content to showcase technology and product benefits is key to moving prospects through the sales funnel. Content marketers need to work with both sales and marketing.

Pam Didner, author of Effective Sales Enablement and Global Content Marketing, would like to share with you some creative ways to expand your content efforts to the sales side. She'll help you understand that sales is just another marketing channel for you to showcase your company's content.

Takeaway

  • The process to better leverage content between sales and marketing
  • Key elements to personalize and customize content for sales
  • Tips to ensure that sales is using the right content for target accounts