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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

3 Trends Shaping the Next Decade of Content Marketing

Eric Goodstadt  (President, Manifest)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Personalization through automation, multi-touch-point customer journey storytelling, and commerce content will change the way we plan, create and execute content marketing over the next decade. From tech infrastructure, to data science and agile multimedia production, content marketing is going to move from mainstream to omnipresent, shaping how we buy and interact with companies. Are you prepared?

Takeaway

  • Understanding how techstack integration will shape content needs for your brand and customers in years to come
  • How Return on Content will become the new ROI; driving correlation and attribution of value to content teams
  • Bridging the offline and online divide and how today's technology will change customers' expectations forever



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