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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

3 Trends Shaping the Next Decade of Content Marketing

Eric Goodstadt  (President, Manifest)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Personalization through automation, multi-touch-point customer journey storytelling, and commerce content will change the way we plan, create and execute content marketing over the next decade. From tech infrastructure, to data science and agile multimedia production, content marketing is going to move from mainstream to omnipresent, shaping how we buy and interact with companies. Are you prepared?

Takeaway

  • Understanding how techstack integration will shape content needs for your brand and customers in years to come
  • How Return on Content will become the new ROI; driving correlation and attribution of value to content teams
  • Bridging the offline and online divide and how today's technology will change customers' expectations forever



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