Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

3 Keys for Telling Compelling Content Stories with Surveys

Michele Linn  (Founder, Mantis Research)

Tony Cheevers  (Customer Success Officer, Researchscape International)

Location: Innovation Stage (Expo Hall)

Date: Wednesday, October 23

Time: 9:45 am - 9:55 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Tech Talk

Track: Tech Talks

Vault Recording: TBD

Audience Level: Intermediate

Researchscape International

In the highly competitive content marketing landscape, original research can be a powerful differentiator, providing the insights and authority to create content that truly resonates with your audience. However, conducting effective survey-based research is no easy feat. In this session, we'll explore three essential keys to unlocking the true potential of survey-based research and developing content that drives engagement and impact.

Takeaway

  • Thing you can immediately do to increase the stories you can tell
  • Exercises to help you think about the stories you want your survey to tell before your launch
  • Ways to tell better stories in your research findings