Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

3 Inconvenient Truths About Human Behavior—And How They Hurt Your Marketing Messages

Nancy Harhut  (CCO, HBT Marketing)

Location: Room 28DE

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Intermediate

Marketers think we know how people consume our content and make their buying decisions. So, we create our marketing campaigns accordingly.

But science reveals a different story. Behavioral scientists have proven that people rely on hardwired behaviors for up to 95% of their decision-making. They act reflexively, often giving our messages little to no thought.

That means you need to change your approach.

If you want your content to connect, and to prompt people to act immediately and automatically, you need to know how to trigger the reflexive actions of your audience. And you want easy, proven ways to do so.

In this example-jammed presentation, you'll discover three inconvenient truths about human decision-making, and how to strategically use them to your advantage when developing marketing messages. Don't risk being ignored, overlooked, or forgotten. Gain a competitive edge by creating content that works with people's brains—not against them.

Takeaway

  • Discover how to easily increase engagement and response to emails, ads, and webpages with messages that trigger automatic, instinctive behavior
  • Find out how your content can strategically tap the mental shortcuts customers and prospects use to make their reading and buying decisions
  • See numerous examples of in-market creative that demonstrate how to effectively add proven brain science principles to your campaigns to lift ROI