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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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3 Cs to drive your B(rand): Putting the Focus on Content, Customer, and Culture

Maliha Aqeel (Assistant Director of Brand, Marketing & Communication, Ernst & Young)

Location: Room 3

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

A company's ability to survive often depends on how it can innovate and differentiate what it does and why, and on how well it can tell that story in a meaningful way. For B2B companies, a well-defined and flawlessly executed content strategy can be that brand differentiator. Combine storytelling with customer and culture, and you have a winning combination to power your brand.

Takeaway

Key take-aways from this session:
• Learn about building a holistic model to align their content, customer and culture strategies
• Understand how to embed storytelling in your external and internal brand
• Explore key questions to help build a business case for investing in content
• Develop models to drive content creation and experience in a small or large organization
• Learn how to define and measure brand impact against the business objectives