Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

3 Cs to drive your B(rand)

Maliha Aqeel (Assistant Director, Brand, Marketing & Communication, Ernst & Young)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

A company's ability to survive often depends on how it can innovate and differentiate what it does and why, and on how well it can tell that story in a meaningful way. For B2B companies, a well-defined and flawlessly executed content strategy can be that brand differentiator. Combine storytelling with customer and culture, and you have a winning combination to power your brand.

Takeaway

Key take-aways from this session:
• Build a holistic model to align their content, customer and culture strategies
• Understand how to embed storytelling in their external and internal brand
• Key questions to help build a business case for investing in content
• Teaming models to drive content creation and experience in a small or large organization
• How to define and measure brand impact against the business objectives