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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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27 Easy Steps to a Creating a Content Strategy

Cathy McKnight (VP Strategy & Solver of Problems, The Content Advisory)

Location: Atrium Ballroom A

Date: Thursday, September 5

Time: 11:20am - 12:05pm

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. Doing that successfully requires melding together some moving parts. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. By following these 27 (or so) steps you’ll be able to craft a content strategy that meets your company’s unique needs.