View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.
Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!
Nancy Harhut (CCO, HBT Marketing)
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Marketers rely on email. And with widespread competition, you work really hard to write subject lines that get opened, and messages that get clicked on.
Unfortunately, you also probably make your fair share of certain response-sucking mistakes. And when your emails contain these mistakes and missed opportunities, you leave money on the table.
The good news is, once you know what these missteps are, they're easy to spot -- and easy to avoid. This fast-paced, example-jammed session shows you exactly what to do, what to avoid, and why – based on current research and testing.
Discover 15 mistakes and missed opportunities you'll never make again. Increase your open rates and CTRs. And gain your competitive advantage.
