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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

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15 Email Mistakes You Don't Even Know You Make – And How to Fix Them Fast

Nancy Harhut  (CCO, HBT Marketing)

Location: Expo Hall Stage

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Marketers rely on email. And with widespread competition, you work really hard to write subject lines that get opened, and messages that get clicked on.

Unfortunately, you also probably make your fair share of certain response-sucking mistakes. And when your emails contain these mistakes and missed opportunities, you leave money on the table.

The good news is, once you know what these missteps are, they're easy to spot -- and easy to avoid. This fast-paced, example-jammed session shows you exactly what to do, what to avoid, and why – based on current research and testing.

Discover 15 mistakes and missed opportunities you'll never make again. Increase your open rates and CTRs. And gain your competitive advantage.

Takeaway

  • 15 common mistakes and missed opportunities that hurt your email
  • What small subject line addition drives a 28% increase in opens
  • The overlooked offer tweak that can quadruple response
  • Why good testimonials are bad for your email
  • The simple miss that makes your prices look high



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