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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Michael Brenner (CEO, Marketing Insider Group)
Location: Room 4
Date: Wednesday, September 14
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content ROI
Session Type: Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results.
Join Content Marketing influencer, author and Content Marketing Agency CEO Michael Brenner who will get right to the heart of the 10 simple steps behind building a successful content marketing program in today's competitive environment.
Apply these approaches to meet customer needs and get results you can brag about to your boss.
1. Build the business case and gain the budget for content marketing
2. Reach, engage, and convert new customers for your business
3. Identify the right content to create and how to publish it
4. Measure and report on content marketing achievements in the form of leads, sales, and ROI
