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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

10 Steps To Optimize Your Content Marketing Program for ROI

Michael Brenner  (CEO, Marketing Insider Group)

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results.

Join Content Marketing influencer, author and Content Marketing Agency CEO Michael Brenner who will get right to the heart of the 10 simple steps behind building a successful content marketing program in today's competitive environment.

Apply these approaches to meet customer needs and get results you can brag about to your boss.

Takeaway

- Build the business case and gain the budget for content marketing
- Reach, engage, and convert new customers for your business
- Identify the right content to create and how to publish it
- Measure and report on content marketing achievements in the form of leads, sales, and ROI



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