View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].
Michael Brenner (CEO, Marketing Insider Group)
Location: Grand Ballroom A
Date: Wednesday, September 29
Time: 3:30 pm - 4:00 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Content Strategy - General
Session Type: Breakout Session
Audience Level: Beginner/New to the Industry
Vault Recording: TBD
Audience Level: Beginner/New to the Industry
Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results.
Join Content Marketing influencer, author and Content Marketing Agency CEO Michael Brenner who will get right to the heart of the 10 simple steps behind building a successful content marketing program in today's competitive environment.
Apply these approaches to meet customer needs and get results you can brag about to your boss.
