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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

10 Steps To Optimize Your Content Marketing Program for ROI

Michael Brenner  (CEO, Marketing Insider Group)

Date: Wednesday, September 29

Time: 3:30pm - 4:00pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy - General

Session Type: Session

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results.

Join Content Marketing influencer, author and Content Marketing Agency CEO Michael Brenner who will get right to the heart of the 10 simple steps behind building a successful content marketing program in today's competitive environment.

Apply these approaches to meet customer needs and get results you can brag about to your boss. 

Takeaway

  • Build the business case and gain the budget for content marketing
  • Reach, engage, and convert new customers for your business
  • Identify the right content to create and how to publish it
  • Measure and report on content marketing achievements in the form of leads, sales, and ROI



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