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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

10 Simple Tips for Savvy Writing

Penny Gralewski  (Solutions Marketing Principal, Commvault)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: The Basics

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You’re a talented writer, but everyone needs a little polish. Learn 10 simple tips from an award-winning former journalist and current tech marketer who has written thousands of web pages, datasheets, customer stories, blog posts and newsletters. From the unexpected benefit of befriending an ESL speaker to the power of using a small screen, these tips will sharpen your writing and help you produce more engaging results.


  • Objectively review your text for better engagement with global audiences
  • What new brides and your buying audience both need to see in your writing
  • Proven questions that can drive more clicks, shares and likes