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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

10 Mistakes to Avoid When Building a New Website

Rachel Mann  (Digital Engagement Team Lead, American Fidelity Assurance Company)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Customer Experience

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In 2018, American Fidelity decided to completely rebuild, re-write, and redesign our website from the ground up. Not only were we faced with the challenges of dual-audience (B2B2C) content creation, but we also had to overcome internal buy-in, digital marketing in a regulated industry, and using all in-house resources. Learn how we overcame these challenges and launched a successful new site within one year.


• How to structure an in-house website strategy team (and keep it efficient)
• How to overcome compliance and legal challenges within a regulated industry
• Tips for digital optimization on a new website
• How to strategize content creation and web design from scratch