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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

10 Mistakes to Avoid When Building a New Website

Rachel Mann  (Digital Engagement Team Lead, American Fidelity Assurance Company)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In 2018, American Fidelity decided to completely rebuild, re-write, and redesign our website from the ground up. Not only were we faced with the challenges of dual-audience (B2B2C) content creation, but we also had to overcome internal buy-in, digital marketing in a regulated industry, and using all in-house resources. Learn how we overcame these challenges and launched a successful new site within one year.


• How to structure an in-house website strategy team (and keep it efficient)
• How to overcome compliance and legal challenges within a regulated industry
• Tips for digital optimization on a new website
• How to strategize content creation and web design from scratch