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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

10 Mistakes to Avoid When Building a New Website

Rachel Mann  (Digital Engagement Team Lead, American Fidelity Assurance Company)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Customer Experience

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In 2018, American Fidelity decided to completely rebuild, re-write, and redesign our website from the ground up. Not only were we faced with the challenges of dual-audience (B2B2C) content creation, but we also had to overcome internal buy-in, digital marketing in a regulated industry, and using all in-house resources. Learn how we overcame these challenges and launched a successful new site within one year.


• How to structure an in-house website strategy team (and keep it efficient)
• How to overcome compliance and legal challenges within a regulated industry
• Tips for digital optimization on a new website
• How to strategize content creation and web design from scratch